In the world of business, I view design as the most critical form of communication for an audience. In 3-5 seconds viewers make a decision to either engage with something they see, or move on. This critical moment often comes prior to even reading written content. It’s my job to capture an audience and keep them engaged through visual communication. People are wired to sub-consiously ask, “does this business look professional? Should I trust this business judging by what I see? Are things confusing and can I find what I’m looking for?” If the answer is no to any of these questions, a prospect may leave. A customer may become frustrated. Unfortunately many businesses don’t value visual design enough – not realizing that poor design can increase abandonment and the loss of prospects and/or customers.
We live in a digital age and designers need to understand how design applies across all traditional and digital forms of communication from wireframes to websites to mobile apps, and everything in between.I’m not interested in making things look pretty. I'm a problem solver who very often uses visual design as a tool. I’m about delivering a superior visual experience in the context of business. Hey, the next big thing could start as a sketch on a napkin. For that reason, I’m proud to be a designer.
Where I am now
I am currently at Selective (NASDAQ: SIGI ) as Visual Design Marketing Project Leader. Quite a mouthful eh? In short, as a part of the marketing team, I am responsible for the visual brand identity at Selective. I also help define how Selective’s visual brand translates digitally on the web and mobile devices. When I joined the company in 2015, I was tasked with giving the company a new look and feel and establishing visual brand guidelines. Rather than focusing on making things ‘look pretty’, I continue to find ways to increase effectiveness and efficiency at Selective by using design to help position the company to be the best in the insurance industry. I work with many talented people and am thankful to be a part of making the magic happen at Selective.