Have you ever thought: “does this business look professional? Should I trust this business judging by what I see? Are things confusing? Can I find what I’m looking for?” Studies have shown people are willing to pay more for a superior user experience. Since user experience includes what people see, great design is extremely important.
We live in a digital age and designers need to understand how design applies across all traditional and digital forms of communication from wireframes to websites to mobile apps, and everything in between.I’m not interested in making things look pretty. I'm a problem solver who very often uses visual design as a tool. I’m about delivering a superior visual experience in the context of business. Hey, the next big thing could start as a sketch on a napkin. For that reason, I’m proud to be a designer.
Where I am now
I am currently at Selective (NASDAQ: SIGI ) as Visual Design Marketing Project Leader. As a part of the marketing team, I am responsible for the visual brand identity at Selective. I also help define how Selective’s visual brand translates digitally on the web and mobile devices. When I joined the company in 2015, I was tasked with giving the company a new look and feel and establishing visual brand guidelines. Rather than focusing on making things ‘look pretty’, I continue to find ways to increase effectiveness and efficiency at Selective and communicate value to customers. I work with many talented people and am thankful to be a part of making the magic happen at Selective.