I use visual design as a means to communicate and deliver a message to an audience – in the same way verbal communication delivers a message the listener.
In the world of business, I view design as the most critical form of communication for an audience. In 3-5 seconds viewers make a decision to either engage with something they see, or move on. This critical moment often comes prior to even reading written content. It’s my job to capture an audience and keep them engaged through visual communication. People are wired to sub-consiously ask, “does this business look professional? Should I trust this business judging by what I see? Are things confusing and can I find what I’m looking for?” If the answer is no to any of these questions, a prospect may leave. A customer may become frustrated. Unfortunately many businesses don’t value visual design enough – not realizing that poor design can increase abandonment and the loss of prospects and/or customers.
By now you’re probably realizing I don’t view myself as a graphic designer. Rather, I view myself as a problem solver and visual communicator who very often uses visual design as a tool. We live in a digital age and designers need to understand how design applies across all traditional and digital forms of communication whether prototyping low-fidelity wireframes, designing a responsive website or email, or designing a layout for print (and everything in between).
I’m not interested in making things look pretty. I’m more interested in delivering a superior visual experience in the context of business. I believe visual design can do that, and that's what I'm all about – influencing business through visual design.
Hey, the next big thing could start as a sketch on a napkin. For that reason, I’m proud to be a designer.